Impressions - April 2012 - (Page 16)

ISS CONFERENCES ISS Conference Program 2012 Up Close: Business New and seasoned screen printers can improve their skills by attending the all-new 2012 conference program. By Marcia Derryberry, Editor in Chief Attend the business seminars and all-day workshop at ISS Columbus and all 2012 shows, facilitated by Greg Kitson of Mind’s Eye Graphics (shown) and others. Classes are designed to enhance your skills and raise the bar on your business’ decorating and operating expertise. ow that we’re into another exciting and profitable year in apparel decorating, have you thought about how you can take your new or existing business to the next level? The key to succeeding in this competitive marketplace is to be a savvy shop owner who is constantly raising the bar. And that means always learning new-and-improved processes, techniques and business procedures. The Imprinted Sportswear Shows’ (ISS) conference programs present ideal opportunities to enhance your expertise as the pages of Impressions come alive in a comprehensive workshop and seminar lineup. Developed by Impressions editors, the ISS sessions feature top-notch educators, many of whom regularly contribute to Impressions’ editorial content. And we’ve completely revamped the 2012 conference program to ensure you have plenty of chances to enhance your skills. Whether you’re just getting started in apparel decorating or are a seasoned 16 n shop owner, it’s crucial to your business’ success that you hone your craft to ensure you stay one step ahead of your competition. Even if your shop currently specializes in just one discipline, you can always improve on your expertise. All 2012 ISS events also feature a solid lineup of business sessions — including one all-day workshop at some events by industry expert Greg Kitson. Take a close look at this year’s offerings: • “The PROFITCycle: Take Control of Your Business” by Greg Kitson, Mind’s Eye Graphics • “Taming the Cash Flow Monster” by Mark L. Venit, MBA, Apparel Graphics Institute LLC • “Internet and Social Media Marketing for the 21st Century Apparel Decorator” by Ryan Moor and J.P. Hunt, Ryonet Corp. • “Customer Service Strategies for Custom Apparel Decoration” by Mark L. Venit, MBA, Apparel Graphics Institute LLC • “10 Simple Rules to Running Your Business” by Greg Kitson, Mind’s Eye Graphics • “Venit’s 24 Ways to Get Customers to Love You” by Mark L. Venit, MBA, Apparel Graphics Institute LLC • “The Five Biggest Reasons Why StartUp Apparel Decorators Fail” by Mark L. Venit, MBA, Apparel Graphics Institute LLC • “Keeping Score: Industry-Specific Accounting” by Mark L. Venit, MBA, Apparel Graphics Institute LLC • “Homerun! Starting and Operating a Home-Based Apparel Decorating Business” by Jimmy Lamb, Sawgrass Technologies Register early for just $99 for the fullseminar package to take as many seminars as you’d like. Or pre-register and pay just $25 for individual seminars (workshops are $99) and you’ll come away with a wealth of information to make your investment return big profits in new and repeat business once you put your newfound skills to use. ISS 2012-2013 Schedule Columbus Las Vegas Atlanta Ft. Worth Long Beach Orlando May 4-5 Aug. 12-14 Sept. 7-8 Sept. 27-29 Jan. 18-20, 2013 Feb. 15-16, 2013 Register now for free expo and early-bird education discounts: Impressions | April/May 2012

Table of Contents for the Digital Edition of Impressions - April 2012

Impressions - April 2012
Making Economic Sense of Sustainability
From the Show Director
ISS Conferences
Product Gallery
Spotlight on Caps
Outfitting the Active Customer
Future Leaders
Primed for Print/Cut Media
Financing Your Start-Up Decorated Apparel Business
Making Economic Sense of Sustainability
Shop Spotlight
Embroidery Technique
Screen Printing Graphics & Design
Screen Printing Technique
Online Directory
Digital Decorating
Business to Business
Ad Index

Impressions - April 2012