Cablefax The Magazine - September 2010 - 31

project gives you a rewarding
feeling. Even greater is to see
a mentee become a mentor
and pass on the knowledge,
experience and coaching to
someone else. "
Michael Quigley
VP, Business Development
& Multiplatform
Distribution, Turner
Broadcasting System
If Quigley seemed omnipresent
this year, it's because
he helmed the commercial
deployment of TV Everywhere
across multiple Turner network
Web sites. " I'm eager to see
what the rest of the year will
bring in terms of progress with
additional distributors and
other programmers, " he says.
Interactive TV - Myth or
Reality? " Part myth and part
reality. It's reality that viewers
want more information during
their TV viewing experience...
The myth of iTV is that not all
interactive TV will make good
TV. Programmers need to be
smart about how they are
introducing iTV. "
to the fi rst-ever TV-game cross
venture, THQ for Red Faction
and De Blob. In addition, he's
the architect behind the Syfy
Kids brand.
tion are good, what's on the
plate or from the bar is just
additive. (When it's not so
good, a nice glass of Kistler
Chardonnay or Flowers Pinot
works). "
Neal Scarbrough
VP, Digital Media
VERSUS
The Scarbrough-led January
relaunch of VERSUS.com with
full HD and increased editorial
content led to a 20%-plus
spike in traffi c. Up too, by
33%, was users' time on the
site vs. the previous year. And
the network's Tour de France
iPhone app became one of the
highest-grossing apps and
the top sports apps on iTunes
during the race. Scarbrough
earned a spot on our Digital
Hot List in 2009.
Favorite Spectator Sport:
" Lacrosse and college football
national championships. "
Favorite non-VERSUS iPhone
app: Pandora. " It's like my
iPod, but with playlists that are
full of surprises. "
Paul T. Robinson
VP, Sales
Time Warner Cable
The veteran telecom industry
executive has been focusing
on driving Time Warner Cable's
Business Class service. He
has strategically built a sales
organization reaching out to
customers large and small
throughout the west, garnering
top internal honors in 2008
and 2009.
Best Part About Mentoring?
" To see the mentee grow and
learn from your guidance.
Too see the achievement and
sense of accomplishment
from a mentee because they
earned a promotion, or closed
a big win, or completed a
Guillermo Sierra
SVP, V-me Media
Sierra has built V-me into the
fourth largest Spanish-language
network in three years. As the
company's chief strategist, he
creates engaging programming
for the growing U.S. Hispanic
market, and makes deals with
a vast roster of global content
partners, on-camera talent, affi
liates and distribution partners.
A seasoned negotiator, he also
recently was instrumental in
securing V-me's second round
of fi nancing from Spain's PRISA.
Kent Takano
Executive Producer,
Branded Entertainment
DIY Network
Though Takano doesn't do it
entirely himself, he is the executive
who oversees the look
and feel of the DIY brand. He
makes daily decisions about
which companies the network
partners with for shows ranging
from ground-breaking Blog
Cabin to its extensive roster of
home improvement and landscaping
programs, including
TurfWar and America's Most
Desperate Landscape.
Denmark West
Pres, Digital Media, BET
West leads BET's portfolio of digital
brands, including BET.com,
BET Mobile, BET on Demand and
BET's digital download offerings.
This year, he oversaw the relaunch
of the company's mobile
site and helped drive signifi cant
improvement in integration with
advertising, programming and
other BET Networks divisions,
including BET's fi rst original web
series, Buppies.
Keys to Keeping a Web Site
Relevant: " Both the content
offering, including ties to programming,
and the refresh rate,
are keys to our relevance. Other
keys include: user participation/
interactive tools, integrating user
perspective and creativity, as well
as providing a clear and easy
path to social engagement. "
Marva Smalls
EVP of Public Affairs and
Chief of Staff, Nickelodeon,
Nick at Nite, TV Land
and Noggin
Alan Seiffert
SVP, Syfy Ventures
SyFy
In just a year at the network,
Seiffert has broadened Syfy's
brand by spearheading its
strong growth in the gaming
and kids spaces. Focusing
on bridging videogames,
books and digital experiences
grounded in a cable
network, Seiffert has launched
numerous groundbreaking
initiatives ranging from TRION
CableFAX: The Magazine
Smalls has a knack for keeping
the issues most important
to Nick viewers top of mind
and well-represented on-air,
this year through pro-social
campaigns like The Big Help,
Halo Awards and Beyond the
Backpack.
Best Way to Stay Ahead of
the Curve: " Research. Research.
Research! We've been
in dialog with our audience
since day one. "
Favorite non-Nick Show:
" Mad Men " and " The Good
Wife. "
Favorite Food/Drink: " When
the company and conversaSeptember
2010
Keno Thomas
SVP, Affi liate Sales
Starz Entertainment
Though Thomas focuses
most closely on Starz's DBS
and telco account, he's well
known in cable circles too.
One of cable's fi nest sales execs,
Thomas has spent more
than 25 years in the business
with companies like Times
Mirror Cable and ESPN. All
that experience is paying dividends
for Starz, as Thomas
helped engineer a multi-year
pact with FiOS that extended
the network's deal with the
telco, bringing its hit movies
to Verizon's Internet subs
via the Starz Play broadband
video download service.
Alicin Williamson
SVP, Corporate Responsibility
& Public Affairs
MTV Networks
A tireless proponent of melding
private and public interests
to help underserved communities-especially
youth-
Williamson continues to work
her magic at MTV Networks.
The former NAMIC chair works
to integrate corporate social responsibility
throughout the MTV
family, and communicate the
company's messages through
a variety of cross-platform
campaigns, including perennial
high-profi le Rock The Vote and
recent A Thin Line campaign,
which empowered youth to
become more knowledgeable
about digital abuse.
cablefaxmag.com
29
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Cablefax The Magazine - September 2010

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