Security Sales July 2021 - 24

VIDEO
IMAGING RECORDING MANAGEMENT
Western Digital to Release
WD Purple Pro Line
▶ SAN JOSE, Calif. - Western Digital
Corp. has expanded the WD Purple family
with the WD Purple Pro product line
for a new generation of advanced artificial
intelligence (AI)-enabled recorders and
backend servers. Western Digital cites
research from International Data Corp.
(IDC) that shows the worldwide video
surveillance camera market is estimated
to grow to $44 billion by 2025, up from
$23.6 billion in 2019.
Emerging smart video architectures
that capture, store and analyze massive
amounts of video
data, and perform
heavy deep-learning video analytics, are
putting an unprecedented level of stress
on storage subsystems. The new WD
Purple Pro line is said to be designed to
handle these workloads with optimized
storage performance, capacity, workload
capability and reliability for a myriad of
devices, including AI-enabled NVRs,
video analytics appliances, video analytics
servers, storage arrays and storage/server
solutions, including those that perform
deep-learning analytics.
" With the addition of WD Purple Pro,
our full portfolio of smart video products
covers customers' needs from dedicated
WD Purple microSD cards for cameras
to WD Purple hard drives for mainstream
NVRs and the new generation of smart
Vivotek Reveals Rebranding Campaign
WD Purple Pro solutions are now
available from Western Digital
resellers.
video architectures, where the 'smart'
of the solution starts with the brains at
the backend - the servers that perform
video analytics and heavy computational
deep learning, " states Brian Mallari,
director of marketing for Smart Video,
Western Digital.
Panasonic i-PRO Debuts Midrange S-Series
Network Cameras
▶ ROLLING MEADOWS, Ill. - Panasonic i-PRO Sensing Solutions
Corp. of America announces its new i-PRO S-Series line of network
cameras. With the new i-PRO S-series, the AI processing
found in Panasonic i-PRO Sensing Solutions' premium products
is now available in a midrange line of cameras, the company says.
The i-PRO S-Series comes with a built-in AI processor that is
▶ SAN JOSE, Calif. - Vivotek, a global IP surveillance solutions
provider, recently unveiled new branding as it transforms toward
the IoT age, including logo, brand identity and a new brand ethos
under the slogan " We Get the Picture. "
" During the rebrand journey, we discovered that the way we
have done business for the last two decades, with outstanding
service and business integrity, has profoundly shaped who we are
today. Our new positioning and look redefine our role in the next
era of IoT, but more importantly, deliver the clear message to our
customers and partners that they can trust and stand side-byside
with Vivotek, " says David Liu, president of Vivotek USA.
The rebrand is said to mark Vivotek's commitment to its clients,
enabling the company to take a more holistic approach and provide
leading technology and intelligent insights. The new brand
identity reveals its new style with a modern, user-focused and
digital-friendly design.
24
Security Sales & Integration JULY 2021
said to transform the camera into an edge-computing device. This
feature is said to improve surveillance operations and also offers
the ability to select and install third-party applications without a
Cloud- or server-based connection.
The new cameras are said to provide stronger H.265 coding
efficiency to conserve network bandwidth and server storage capacities,
and stronger image processing optimization to adapt to
changing environments, resulting in clearer images with less noise
even in low-light conditions.
Additionally, the S-Series has sound classification, which allows
the user to set alarms for targeted sounds, such as gunshots,
yelling, vehicle horns and glass breaking, using an external mic.
The cameras are also compatible with i-PRO's multi-AI system,
a timesaving search function that is said to quickly find people or
vehicles through Video Insight and Genetec VMS software.
" At i-PRO, we believe that security is the top priority and offering
premium features in our midrange line of cameras allows
more access to the technology that helps create a safer world, "
says Bill Brennan, president, Panasonic i-PRO Sensing Solutions
Corp. of America.
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Security Sales July 2021

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