Electronic Retailer - May 2011 - 61

Who:

LANDMARK
L O B A L

Where: New York, N.Y. Web: www.lgpltd.com Why ERA: “After attending the international ERA conference last year in Monaco, it was clear that the attendees were a very influential group of people. As electronic retailers become an everincreasing percentage of the marketplace, joining ERA seems a natural next step as we plan for the future.” – Isaac Pollak, President

Who:

What: Landmark Global is the parcel distribution leader for multi-channel “business-to-consumer” organizations that utilize an e-commerce, direct response, direct marketing or other direct-to-consumer strategy. Specializing in the shipment of U.S. origin parcels bound to Canada and other international markets, their service offering provides clients with door-to-door track and trace, pick and pack, fulfillment and return logistics, including duty and tax recovery. Founded in 2005, Landmark Global moves more than one million parcels a year in cross-border transactions. Where: Santa Barbara, Calif. Web: www.landmarkglobal.com Why ERA: “Our company has extensive experience in this industry, and we are always looking to improve our knowledge base,” says Dave Mays, president of Landmark Global. “ERA membership allows us greater access to interact with other industry leaders and share our learnings.”

Who:

What: Pivotal 5, formerly known as Fitness Manufacturing Partners, is the industry trendsetter in handheld fitness products. Our unique areas of expertise allow us to be the go-to partner for commercialization, new product development, product supply and retail distribution. Pivotal 5 works with customers across channels including: wholesale, retail, infomercial and invention. We look forward to becoming your partner in bringing new and exciting products and brands to life! Where: Chicago, Ill. Web: www.pivotal5.com

What: Sally Lee & Associates specializes in buying small- to mid-sized halfhour and spot broadcast stations that are NOT being purchased from your core media agency. This is what makes Sally Lee & Associates a truly incremental media buying service. Sally Lee & Associates buys direct from the station. We make sure that your company is not leaving any money on the table. You have nothing to lose but everything to gain by using Sally Lee & Associate, which was founded to offer these small, but mighty, broadcast airings to your company. They have proven to be the most profitable media buys for many campaigns. Sally Lee, also known as Sally Homer, has worked in DRTV media for 20 years, including 15 years as senior vice president of North America Media for the Guthy-Renker Corporation. We were founded to bring you the same strategies we’ve successfully used with many products for various marketing companies. We offer a win-win strategy that will only improve your media spend and return on investment. Please contact us for a test, and let us show you what we can do for you. Where: Los Angeles, Calif. Web: www.SallyLeeAssociates.com Why ERA: “ERA is the ONLY way to meet the top marketing executives of the best marketing companies in the direct response industry. If it didn’t exist, someone would have to invent it.” – Sally Lee, CEO

Who: Why ERA: “Flying under the radar over the past few years has allowed us to have strong growth and success in the DRTV supply and distribution arena. Joining ERA will allow us to expand our network and visibility throughout this awesome trade organization. I’ve been very impressed by the people we’ve met throughout the years in this industry and greatly look forward to more partnerships and successes with the help of ERA.” – Drew Friedberg, VP Business Development

What: LGP has worked with D2C marketers for more than 35 years. Our expertise is in the design and manufacture of premiums such as fashion jewelry, watches and small personal gifts. The high perceived value/low cost of these items has played a pivotal role in driving consumers to promotions sponsored by members of the Fortune 500 as well as mail order and space advertisers in more than 40 countries worldwide.

May 2011 | electronicRETAILER

Electronic Retailer - May 2011

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