Outdoor Retailer - December 2020 - 11
anniversary. " I don't think they have an understanding of how valuable Powder is to the ski
community and how impactful it has been. "
Furthermore, immediately prior to the
2019 acquisition, AMI's deal required the
titles' former owner, Golden Tree Capital,
to let go of 40% of the company. AMI never
increased head counts, which begs the question of whether or not the company had the
means to support the titles-which were already financially distressed-to begin with.
AMI's financial troubles are no secret.
New York Post's Kelly has reported that
AMI's recent merger with A360 may have
been a way to roll AMI's " choking debt load
of about $400 million into a new combined
entity. " Pecker, meanwhile, was removed as
president of the company when the merger
happened, but multiple sources say his title
change (to executive adviser) was only for
optics, and his role in the company has not
actually changed.
Immediately after the news of the furlough broke, numerous parties approached
" WITH THE PANDEMIC
CLOSING DOWN BUSINESSES AND THE STAY-ATHOME ORDERS, PEOPLE
AREN'T TRAVELING AND
PICKING UP MAGAZINES
THE SAME WAY. "
A360 with offers that were swiftly rebuffed
via emails from Scardino. Unsubstantiated
rumors have circulated that perhaps A360
would get a tax break if it eventually closed the
titles instead of selling them. However, there's
not enough information to say for sure whether that is a legitimate motivator or that a future
sale is completely off the table.
For A360 as a whole, which relies on newsstand sales for its tabloid titles, the pandemic
has hit especially hard. Ironically, however,
the titles A360 shut down were predomi-
nantly subscriber-driven, according to
Shafer of Powder. " With the pandemic
closing down businesses and the stayat-home orders, people aren't traveling
and picking up magazines the same way.
What's unfortunate is that [these enthusiast titles] don't follow that model. These
magazines go out to people who subscribe.
Again, it's unfortunate that we're part of
this giant conglomerate because we live
and die by the whole group. "
As for the employees of Powder, Surfer,
Snowboarder, and Bike who have given
their hearts (and social lives) to put out
these publications, the future is unclear.
" For all the sleepless nights and overflowing inboxes, this has absolutely been the
dream job, " Shafer says. " It's been so special
and such a privilege. What I keep coming
back to is that, whether Powder has a future
or not, the relationships that I've built will
outlast any iteration of this magazine. That
is so comforting. As for me, I'm looking forward to seeing what's next. "
December 2020 / OUTDOOR RETAILER 11
Outdoor Retailer - December 2020
Table of Contents for the Digital Edition of Outdoor Retailer - December 2020
OUTDOOR RETAILER - DECEMBER 2020
CONTENTS
THE PULSE
HEADLINES
MARKETING
RETAIL 101
CASE STUDY
IDEAS
THOUGHT LEADERS
THE OR CHAT
RESEARCH AND RESOURCES
WELCOME TO THE PYROCENE
NATURE AS MEDICINE
FREERIDESTAN!
BREAD + BUTTER
BACKCOUNTRY BOOM
GEAR GALLERY
HOT PICKS
THE VIEW
FIELD NOTES
#SHOPLIFE
#REPLIFE
BACKSTORY
Outdoor Retailer - December 2020 - OUTDOOR RETAILER - DECEMBER 2020
Outdoor Retailer - December 2020 - Cover2
Outdoor Retailer - December 2020 - 3
Outdoor Retailer - December 2020 - 4
Outdoor Retailer - December 2020 - 5
Outdoor Retailer - December 2020 - 6
Outdoor Retailer - December 2020 - 7
Outdoor Retailer - December 2020 - 8
Outdoor Retailer - December 2020 - THE PULSE
Outdoor Retailer - December 2020 - HEADLINES
Outdoor Retailer - December 2020 - 11
Outdoor Retailer - December 2020 - 12
Outdoor Retailer - December 2020 - 13
Outdoor Retailer - December 2020 - 14
Outdoor Retailer - December 2020 - 15
Outdoor Retailer - December 2020 - 16
Outdoor Retailer - December 2020 - MARKETING
Outdoor Retailer - December 2020 - RETAIL 101
Outdoor Retailer - December 2020 - CASE STUDY
Outdoor Retailer - December 2020 - 20
Outdoor Retailer - December 2020 - 21
Outdoor Retailer - December 2020 - IDEAS
Outdoor Retailer - December 2020 - THOUGHT LEADERS
Outdoor Retailer - December 2020 - 24
Outdoor Retailer - December 2020 - THE OR CHAT
Outdoor Retailer - December 2020 - RESEARCH AND RESOURCES
Outdoor Retailer - December 2020 - 27
Outdoor Retailer - December 2020 - WELCOME TO THE PYROCENE
Outdoor Retailer - December 2020 - 29
Outdoor Retailer - December 2020 - 30
Outdoor Retailer - December 2020 - 31
Outdoor Retailer - December 2020 - 32
Outdoor Retailer - December 2020 - 33
Outdoor Retailer - December 2020 - NATURE AS MEDICINE
Outdoor Retailer - December 2020 - 35
Outdoor Retailer - December 2020 - 36
Outdoor Retailer - December 2020 - 37
Outdoor Retailer - December 2020 - FREERIDESTAN!
Outdoor Retailer - December 2020 - 39
Outdoor Retailer - December 2020 - 40
Outdoor Retailer - December 2020 - 41
Outdoor Retailer - December 2020 - 42
Outdoor Retailer - December 2020 - BREAD + BUTTER
Outdoor Retailer - December 2020 - BACKCOUNTRY BOOM
Outdoor Retailer - December 2020 - 45
Outdoor Retailer - December 2020 - GEAR GALLERY
Outdoor Retailer - December 2020 - 47
Outdoor Retailer - December 2020 - 48
Outdoor Retailer - December 2020 - 49
Outdoor Retailer - December 2020 - 50
Outdoor Retailer - December 2020 - 51
Outdoor Retailer - December 2020 - 52
Outdoor Retailer - December 2020 - 53
Outdoor Retailer - December 2020 - 54
Outdoor Retailer - December 2020 - 55
Outdoor Retailer - December 2020 - HOT PICKS
Outdoor Retailer - December 2020 - 57
Outdoor Retailer - December 2020 - THE VIEW
Outdoor Retailer - December 2020 - 59
Outdoor Retailer - December 2020 - FIELD NOTES
Outdoor Retailer - December 2020 - 61
Outdoor Retailer - December 2020 - 62
Outdoor Retailer - December 2020 - 63
Outdoor Retailer - December 2020 - 64
Outdoor Retailer - December 2020 - 65
Outdoor Retailer - December 2020 - 66
Outdoor Retailer - December 2020 - 67
Outdoor Retailer - December 2020 - 68
Outdoor Retailer - December 2020 - #SHOPLIFE
Outdoor Retailer - December 2020 - #REPLIFE
Outdoor Retailer - December 2020 - 71
Outdoor Retailer - December 2020 - 72
Outdoor Retailer - December 2020 - Cover3
Outdoor Retailer - December 2020 - BACKSTORY
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