Recommend May2017 - 10

1967

Recommend
Yesterday, Today
and Into the Future
It has been our privilege over the past
50 years to be part of an amazing
industry that promotes worldwide
travel with the benefits of inspiring
understanding, improving tolerance,
and promoting a better appreciation of
the world we live in.
Beyond promoting the benefits and
ideals of travel, Recommend was started
to help the travel agent sell travel, and
over the last five decades has provided
content that travel professionals use to
recommend the destinations and travel
products most suited to their client's
travel objectives. Fifty years ago, we
knew that matching travel agents' clients
to the right product or destination would
be vital to their success-back then,
today and in the future.

In the Beginning

With this editorial mission in mind,
the concept for the publication was

2017

april 2017

helping travel agents sell travel
recommend.com

2007

begun in 1967 by Hal Herman, who
conceived and created Recommend
Florida, dedicated to helping travel
consultants throughout North America
sell the state's varied product. In 1983,
its current President/Publisher/Editorial
Director Laurel Herman expanded
coverage to include the Caribbean;
and in 1985, Recommend Worldwide
debuted covering destinations around
the globe. Since then, Recommend's
editors and contributing writers have
been traveling the globe, writing
insightful onsite features, and curating
themed articles and relevant content-
continuing the editorial mission of
helping travel agents sell travel. Our
editorial team has been, and continues
to be, laser-focused on the diversity of
our world-reporting on everything
from the Caribbean's stunning scenery
and lush landscapes of Latin America, to
North America's multifaceted offerings

and Europe's extraordinary sightseeing
opportunities, not to mention the
magnificent cultures of Asia and Africa,
and the growth of the cruise industry's
diverse product throughout the world.
Recommend has been true to its
mission statement, never wavering and
consequently seeing the positive results
that travel and tourism can have on
destinations and suppliers.
Case in point: Recommend was
recognized by the government of Costa
Rica for the role that the publication
played in increasing the country's
tourism numbers significantly, elevating
a previously little known country to a
powerhouse of sustainable tourism that
today is very well-known and highly
regarded amongst North American
travel agents and tour operators. This
is just one example of our expert voice
over the years.

Enhanced and Changing Content

Culinary
Issue

Tasty Treats
Around the Globe
+ What's New in Cruise

Mountain Escapes
Vegas
ONSITE/ONBOARD REVIEWS

Grand Case Beach Club,
St. Martin
MGM National Harbor
Santiago, Chile
Southwest England
Windstar Cruises

10 may 2017

We have seen travel evolve from a
purely leisurely pursuit where a couple
of weeks lounging on an exotic beach
may have sufficed, to one where travelers
seek authentic, in-depth experiences,
and are looking to immerse themselves
in cultures that are different from their
own. We have also witnessed travel
diversify into numerous specializations;
and Recommend has continuously
encouraged that specialization among
our travel agent readers, whether that
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Table of Contents for the Digital Edition of Recommend May2017
