CE Pro July 2022 - 34

HIDDEN TECH & DESIGN
Lifts are just one technique that integrators use to hide the
technology. Hiding interfaces and loudspeakers are much
more prevalent than requests to conceal video gear.
tape lighting so much that is
loses its impact on illumination
defeats the purpose of
the technology itself.
" You don't want to have
that 'fight' with the design
team as to where to implement
the technology, " says
Illouz. " There's a reason the
design team - the designers
and architects - don't
want to see it, while we
are very excited about the
technology. Focusing on that
difference, I came to the
realization that I needed to
tell people that the technology
is the backbone
of every house, and I can
make it a little less painful
by getting the design to a
place where the technology
is there, but it's being seen
less. The whole idea is to
see less of that technology;
even though you can't make
it disappear, you can make
it be less obtrusive and a
little bit more low key. It's a
small detail that makes a big
impression.
" Yesterday I met with an
architect on a job site, and
he said, 'Hey, you know I really
love See-Less. It's such a
great little detail that I don't
mind having the technology
in the space anymore, because
it's just not obtrusive
anymore.' "
Hunter Douglas: Automated Window Treatment Integration
Is Now Made in the Shade
Year over year, smart
shading continues to serve
the custom integration
industry as a key growth
pillar, with enormous end
user benefits: Privacy,
security, convenience,
energy savings, interoperability,
and custom design. Incorporating automated window
treatments seems like a no brainer, but it also has a reputation
for a hefty barrier to entry - with a combination of
design-centric and technical learning curves alike.
We've opened the window to helping integrators begin
tackling shading in our journey to develop PowerView Gen
3 Automation. Using integrator feedback, our solution resolves
the historically daunting challenges to make specifying
shades easier than ever, with four guiding principles at
the foundation:
Simplicity: Recognizing that complex doesn't help
the integrator, nor the end user, we've redesigned the
installation and setup process that makes delivering
Digging into the Data
According to the survey data,
86% of dealers say they are
being asked to hide at least
some part of the technology
on their projects. That
means 14% are encountering
clients who don't mind having
equipment exposed in the
space, for example, versus
having it tucked away in a
closet. That's where the integration
of attractive furniture
from companies like Salamander
Designs and others can
play a part. One in every five
integrators (20%) say they are
asked to hide the technology
on every project they deploy.
So, what sort of discreet
technologies are integrators
using? As noted, putting the
equipment rack out of site
in a utility closet is the most
personalized, sophisticated control of shades simpler
than ever.
Reliability: Bluetooth LE defines a future-proof foundation
for automated window treatments, enabling
real-time two-way communication between the shades
and the system.
Scalability: For any window - and any space - we've
defined a clear path to triggering automations and
scheduling shading.
Control Streamlined: Home automation is becoming
more connected than ever before, and to be future-proof
and seamless alike, the best smart shades
should prioritize integrations with third party systems
and voice solutions.
PowerView Gen 3 completes the connected home with
style and ease, pairing high-quality shade styles and fabric
designs with smooth integration into the connected home.
We're proud to have found the key to helping integrators
satisfy the design requirements of any project while elevating
their clients' home with confidence. -Scott Stephenson,
Director of Product, Motorization at Hunter Douglas
34 | CE Pro July 2022
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CE Pro July 2022

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