Package Design - June/July 2014 - 70

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Talking Points:

Renewable, Compostable Films Enable
Brands to Walk the Walk in Sustainability
INNOVIA FILMS

it's already certiﬁed. If you use it in

CHRIS MITCHELL
BUSINESS MANAGER, AMERICASPACKAGING, INNOVIA FILMS

it still meets the requirements in

JAKE HEBERT
MARKETING COORDINATOR,
AMERICAS, INNOVIA FILMS

combination with other materials,
theory, but will need to be tested
for disintegration.
JAKE HEBERT: We are targeting
brands with sustainability
objectives and consult them

Innovia Films is a leading global

through packaging changes. We

manufacturer of two "families" of

have done a lot of pioneering

specialty packaging materials:

work to deliver a package that

JH: We work with a variety of

Biaxially Oriented Polypropylene

does what it claims to do and is

companies, including large
companies that are making

(BOPP) and cellulose-based ﬁlms.

just as good as a traditional

Among Innovia's newest materials is

petrochemical base. The high

the earth-friendly NatureFlex™ ﬁlm.

degree of renewable content,

renewable packaging

coupled with compost-ability of

solutions and companies

signiﬁcant investments in

PACKAGE DESIGN: What are

NatureFlex, offers brands different

some eco-beneﬁts of NatureFlex?

and impactful ways to market

CHRIS MITCHELL: NatureFlex is

their products via sustainable

those products was Fair Trade, and

a material created on the

packaging options.

many coffee and tea brands are

transition was our work with

that are launching or
growing their brands.
One example of a successful

looking to differentiate themselves

Rogers Family Coffee. They

has been in existence for nearly a

PD: How has this renewable

from the competition and walk

created a coffee pod made out of

100 years. We use the technology

material been received and put

the walk, too. In addition, we are

mostly compostable materials,

platform to make a cellulose-

into use by brands?

doing a lot of work with products

and used NatureFlex for the

based ﬁlm that meets all of the

CM: A lot of the demand is

in closed-loop systems, like

"mother bag" to ensure that the

certiﬁcation requirements for

coming from those in organic and

stadiums and airports.

entire product is sold in a

compostability and renewability.

natural segments, who want to be

We offer a full range of clear,

able to complement their product

PD: How do you partner with

CM: We will have several other

white, metalized and coated

with their package. The brands we

CPGs to change over their

new applications developed over

materials for use in many types of

are actively engaged with have

packaging to this renewable and

the next few months, including

ﬂexible packaging solutions. In

spent a great deal of time, effort

compostable option?

packages with enhanced

addition to single layer

and money making sure their

CM: The process of making a

functionality that make it easier

applications, our converter

products are GMO free and have

packaging change typically starts

for brands to transition over to

partners have begun using

objectives to protect their

very early, when we discuss

something new. Ultimately, a

NatureFlex in combination with

products or "walk the walk" with a

sustainable packages that support

successful change in packaging

other bio-based materials to

non-GMO package as well.

new product launches. It's done in

come from effective collaboration,

create functional packaging with

JH: The other segments where we

concert early on to save time and

with everyone involved in keeping

an alternate end of life. If you use

are seeing growth are the coffee

make sure the package aligns with

the brand and brand objectives as

NatureFlex as a single layer ﬁlm,

and tea markets. The ﬁrst step for

the product and brand promise.

the end target.

backbone of cellophane, which

compostable package.

For more information, visit www.innoviaﬁlms.com.

70

JUNE/JULY 2014
Package Design - June/July 2014

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