Brand Makers: How to choose a design agency Package Design Matters series debut: A conversation with Mauro Porcini, chief design officer at PepsiCo E L E VAT I N G T H E C O L L A B O R AT I V E D E S I G N P R O C E S S JUNE /JULY 2014 CREATIVE DRIVE Mauro Porcini unleashes his creative curiosity and a bold vision for design at PepsiCo introducing page 16 PACKAGEDESIGNMAG.COM