DIGITALDEALER / DIGITALDEALER

Digital Dealer - April 2020 - Digital Edition - ONLINE NOW!

Fri, 27 Mar 2020 18:31:09 -0400

Your digital edition of Digital Dealer - April 2020 is available now. Clicking on the Table of Contents will deliver you directly to that page of your issue. Thank you for reading!

- Digital Dealer - April 2020
- Up To Speed|Tech, Dealer News, & People On The Move
- Direct From Facebook |Q&A With Facebook
- Fixed Operations Fundamentals That Drive Critical Service Customer Retention
- Succession Planning Estate Taxes - Still A Problem For Succession
- Buy/Sell The 2019 Buy/Sell Market In Review And Expectations For 2020
- Branding Sorry, Your Customers Aren't Buying It
- Analysis What’s Next In Tier 2 Advertising? Making The Case For “Direct-To- Dealer”
- Process & Performance Why Sales Efficiency Needs To Be Your Mantra In 2020
- Branding When Dealership Leads Aren’t Enough To Make Your Month
- Customer Retention Turbocharge Your Owner Retention Program (Orp) Marketing
- Website Less Is More: Optimizing Websites Through Design
- Seo/Sem Google Changes The Google My Business Rules For Car Dealers
- Digital Retail Lessons From Amazon: How Dealers Can Avoid Becoming The Next Blockbuster
- Industry Happenings |Nada 2020 - A Quick Look Recap
- Fixed Operations Trading Dollars For Service And Trading Service For Dollars

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Digital Dealer - March 2020 - Digital Edition - ONLINE NOW!

Tue, 18 Feb 2020 19:35:19 -0500

Your digital edition of Digital Dealer - March 2020 is available now. Clicking on the Table of Contents will deliver you directly to that page of your issue. Thank you for reading!

- Digital Dealer - March 2020
- Up to Speed|Tech, Dealer News, & People on the Move
- Culture Three Tips to Improve Retention
- Strategic Planning Strategic Planning for Sustainable Future
- Leadership Five Lessons From Fearless Female Leaders
- Spend Management Best Practices to Reduce Costs & Drive Profit
- Fixed Operations What to Charge? How About a Little More Big Boss
- Buy/sell a Generational Shift Is Boosting Buy/sell Activity
- Meet the Speaker|q&a With Marketing Mastermind Phillip Stutts
- Exclusive Interview With Jay Feldman of Feldman Automotive Group
- Social Media q&a With Facebook
- Speaker/session Spotlight|a Quick Look
- Social Media Social Media Spring Cleaning
- Ad Spend Marketing for Profit!
- Cpo Toyota Led Record Cpo Growth
- Fixed Ops Every Service Department Should Have a Salesperson Running It!
- Fixed Operations

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Digital Dealer - February 2020 - Digital Edition - ONLINE NOW!

Mon, 27 Jan 2020 14:17:00 -0500

Your digital edition of Digital Dealer - February 2020 is available now. Clicking on the Table of Contents will deliver you directly to that page of your issue. Thank you for reading!

- Digital Dealer - February 2020
- Online Extras
- Up to Speed|Tech, Dealer News, & People on the Move
- Social Media Insight| Direct From Facebook
- Culture Three Key First Quarter Resolutions for 2020
- Succession Planning Debunking the Succession “misconceptions”
- Digital Retail Embracing Online Selling Offers Advantages Far Beyond the Obvious
- Process & Performance Optimizing Your Process for Success: Elevating the Customer Experience Starts Within
- Fixed Operations Repair Process 2020: A Very Hot Sema Topic Indeed!
- Exclusive Interview With Rhett Ricart of Ricart Automotive Group
- Digital Dealer: Featured Sessions
- Data & Analytics Website Tools Must Support Google Analytics Tracking
- Social Media 10 Dealership Social Media Best Practices for Beginners
- Branding 2020: A Brand You Year (And Decade)!
- Fixed Operations Follow the Money Trail… Straight to the Service Dept.
- Cpo the Great Cpo Disconnect
- Sales Training Sales Persistence – When & Why It Matters
- Social Seen| Snapshots of the Auto Retail Scene

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Digital Dealer - January 2020 - Digital Edition - ONLINE NOW!

Thu, 02 Jan 2020 21:33:34 -0500

Your digital edition of Digital Dealer - January 2020 is available now. Clicking on the Table of Contents will deliver you directly to that page of your issue. Thank you for reading!

- Digital Dealer - January 2020
- Up to Speed | Tech, Dealer News, & People on the Move
- Interview With Facebook
- Culture Seven Key Rules of Culture
- Reputation & Loyalty What’s Your Dealership’s Reputation Worth?
- Vehicle Valuation Discontinued Sedans Demonstrate Remarkable Staying Power in Terms of Valuation
- Process & Performance Preparing for the Industry Ahead
- Exclusive Interview With Liz Dimmitt of Dimmitt Chevrolet
- Digital Dealer: What's New & What's Next
- Video What’s Working in Auto Tv Advertising
- Social Media Intelligent Social Media Strategy
- Content Strategy Ad Copy Power Points!
- Video Next Wave of Mobile-First Revolution
- Social Media Mastering Social Media
- Lead Handling 5 Ways Dealerships Lose Online Leads
- Process & Performance Retail Resolutions to Drive Results
- Fixed Operations the Fluid Fails Before the Part: A Sales Opportunity!
- Customer Experience Make the Customer Experience Fun and Boost Sales
- Social Seen | Snapshots of the Auto Retail Scene
- What's Ahead | Auto Retail Vendors Announce Solutions Headed to Nada 2020

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Digital Dealer - December 2019 - Digital Edition - ONLINE NOW!

Fri, 22 Nov 2019 17:06:36 -0500

Your digital edition of Digital Dealer - December 2019 is available now. Clicking on the Table of Contents will deliver you directly to that page of your issue. Thank you for reading!

- Digital Dealer - December 2019
- Online Extras
- Four Keys to Build a Better YOU
- 9 Areas That Build Value in Your Dealership
- From Speculating to Selling: Overcoming Sales Challenges with Technology
- For Sustainable Profit – Build a Purchasing Department
- Meet the Marketing Mastermind Speaking at Digital Dealer Orlando
- Get a Jump on Making It a Great New Year
- Job Management Makes or Breaks Your Bank
- Interview with Derek DeBoer of TC Chevy
- Elevate Your Year-End Sales Event with Immersive Instagram & Facebook Stories
- It’s Time to Move Beyond the Chaotic Dealer Website Experience
- The Power of Used Car Marketing
- 9 Benefits of Doing a Year-End Social Media Audit
- Auto Brands and Dealers Need to Move Toward a ‘Tierless’ Marketing
- A Case for an Efficient 2020 Dealership Advertising Budget
- 4 Critical Components of Effective Sales Training
- Five Tips to Improve the Sales to Service Handoff
- Seasons of Opportunities

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Digital Dealer - November 2019 - Digital Edition - ONLINE NOW!

Tue, 05 Nov 2019 16:05:08 -0500

Your digital edition of Digital Dealer - November 2019 is available now. Clicking on the Table of Contents will deliver you directly to that page of your issue. Thank you for reading!

- Digital Dealer - November 2019
- Become an Accredited Leader
- Happy and Harmonious Holidays – are Possible!
- Are You Ready for 2020?
- 2019: Another Strong Year for Buy/Sell Activity and Valuations
- What’s Your Post-Warranty Service Retention Strategy?
- What’s Your Post-Warranty Service Retention Strategy?
- Interview with Jane Millman of Riverhead Chrysler Dodge Jeep Ram
- Introducing Our 2020 Theme: Defy Gravity
- Remove Friction in your Media Mix to Drive Profitability
- Connected Cars – Whose Data is it Anyway?
- Consistent Communication Strategy
- Marketing That’s Moving the Metal
- Google My Business: Your Secret Weapon to Boost Sales
- Digital Retailing Part 3: Digital Influence
- Tatton Manning: A True Patriot!
- 5 Ways to Modernize Your Owner Retention Program (ORP)

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Digital Dealer - October 2019 - Digital Edition - ONLINE NOW!

Fri, 27 Sep 2019 15:37:23 -0400

Your digital edition of Digital Dealer - October 2019 is available now. Clicking on the Table of Contents will deliver you directly to that page of your issue. Thank you for reading!

- Digital Dealer - October 2019
- A Message from the Show Director
- Stop This Leadership Foolishness
- Build & Develop the Right Team — Your Success Depends on It
- Evolution Revolution: A Word to Successors
- Could You Use Another 1 percent in Net Profits This Year?
- Budget – We Don’t Need No Stinkin’ Budget
- DMS Conversion: Careful Planning & Management Are Essential
- Interview with Monument Chevrolet
- Digital Retailing Online Experience Versus In-Store Experience
- 10 Social Media Tips for Salespeople
- Defining Your Advertising Target Is Your Best Brand Strategy
- 4 Secrets for Google My Business Success
- How to Know if Your SEO Investment Is Paying Off
- “Look, it’s not Rocket Science” By Anthony J. TaCito
- A Balanced Approach to Customer Experience
- The Power of Words
- Value Is Important… So Are You Charging Too Much?

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Digital Dealer - September 2019 - Digital Edition - ONLINE NOW!

Tue, 03 Sep 2019 18:52:19 -0400

Your digital edition of Digital Dealer - September 2019 is available now. Clicking on the Table of Contents will deliver you directly to that page of your issue. Thank you for reading!

- Digital Dealer - September 2019
- A Message from the Show Director
- Rally Around Common Ground
- Want to Build a Dealership Where People Want to Work?
- Leading With Purpose
- Auto Retail Comes Roaring Back in 2019
- Off the Sidelines & in the Game
- Is Improved Profitability
- Interview with Danny Zaslavsky of Country Hill Motors
- 12 Content Tactics to Strengthen Your Digital Reputation
- Digital Retailing: Part 1: What is Digital Retailing?
- Marketing to Your “Personas” and Not Your Target Audience
- Mastering Facebook’s New Ad Relevance Diagnostics
- Keeping Techs AND Consumers Happy, While Remaining Profitable
- Forecasting Fixed Ops Performance – It’s the Little Things
- Profiles of Success
- Are You Reaching the Older Consumer?
- DD27 Recap

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Digital Dealer - August 2019 - Digital Edition - ONLINE NOW!

Mon, 05 Aug 2019 19:00:27 -0400

Your digital edition of Digital Dealer - August 2019 is available now. Clicking on the Table of Contents will deliver you directly to that page of your issue. Thank you for reading!

- Digital Dealer - August 2019
- A Message from the Show Director
- Generational Leadership
- Leasing Is Now - Know the Maintenance Requirements or Else
- What You Don't Know Can and Will Hurt You
- The Customer Buy Center: A Better Way to Build Inventory
- Level Up: Drive a Better Clicks-to-Bricks Connection
- Interview with Titus-Will Toyota
- Inside Digital Dealer 27
- Reaching for High-Star Ratings
- You Keep Talking, But Are Your Customers Listening?
- 16 Ways to Damage Your Professional Brand & Fail at Social Selling
- Why Public Relations Is Essential for Your Dealership
- Using Facebook to Jumpstart Your Loyalty and Retention Programs
- ‘Medium and Message’ Magic!
- 3 Simple Ways to Communicate Better with Your Customers and Increase Sales
- The Push for Increased Fuel Economy Continues: How Can Fixed Ops Contribute?

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Digital Dealer - July 2019 - Digital Edition - ONLINE NOW!

Fri, 28 Jun 2019 12:10:05 -0400

Your digital edition of Digital Dealer - July 2019 is available now. Clicking on the Table of Contents will deliver you directly to that page of your issue. Thank you for reading!

- Digital Dealer - July 2019
- A Message from the Show Director
- Are You a Critic or a Coach?
- Implementing an Effective Spend Management Function
- Leading with Purpose – Part II
- Technical Knowledge Is Essential, Get Some, & Then Close the Purchase!
- Is the Sky Falling for the Buy/Sell Market? We Don’t Think So.
- How to Ensure a Well-Rounded, Healthy Dealership
- Interview with DCH Paramus Honda
- Social Selling Tip: 5 Steps to Making Powerful Video Testimonials
- Dealerships Tapping into the Power of VIN-Specific Marketing
- Future of Luxury Market in the Automotive Industry
- A Dealership on the Road to 10,000 Online Reviews: What I’ve Learned…
- Creative is King!
- 4 Sad Ways a Dealer's Digital Marketing Money Gets Wasted
- An Open Letter to Service Directors: Selling Your Way to Success
- How Digital Retail Solutions Can Enhance Your Expertise
- The Real Cost Per Lead, Wasted Spend, & How to Boost ROI with CRM

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Digital Dealer - June 2019 - Digital Edition - ONLINE NOW!

Tue, 04 Jun 2019 13:26:42 -0400

Your digital edition of Digital Dealer - June 2019 is available now. Clicking on the Table of Contents will deliver you directly to that page of your issue. Thank you for reading!

- Digital Dealer - June 2019
- Contents
- The Four Levels of Accountability
- Supplier Consolidation= Higher Prices= More Profit Challenges
- Beware of the Terms of Your OEM’s Approval of a Franchise Relocation Request
- Service Opportunities Increase With Trucks, SUVs, and Crossovers
- Is It Time for a Dealership Check-Up?
- Should Employees Understand the Company Financial Statement Scoreboard?
- What Artificial Intelligence Can (and Can’t) Do for Your Dealership
- Bring Them to Your Website!
- Social Selling: 10 Actions to Get Traction
- Tracking Data to Outpace the Competition
- 10 Core Beliefs of Highly Influential Sales Leaders
- 90%25 of Dealership CRMs Are Broken, Set Up Wrong, & Not Used Consistently
- Maximize Your Profit With Omni-Channel Retailing

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Digital Dealer - May 2019 - Digital Edition - ONLINE NOW!

Mon, 29 Apr 2019 15:11:04 -0400

Your digital edition of Digital Dealer - May 2019 is available now. Clicking on the Table of Contents will deliver you directly to that page of your issue. Thank you for reading!

- Digital Dealer - May 2019
- Contents
- A Message from the Show Director
- Data Doesn’t Lie: Improve Your Fixed Ops Department and Yield Higher ROI for Your Dealership
- Buyers Pickier in Today’s Buy/Sell Market
- The Greatest Threat for Survival Could Be You
- The Tales of a Parts Pro...
- Developing a Revenue Center
- Top 5 Reasons Dealers Need to Engage Their State Dealer Association
- Interview with Doug Wilson
- Broadcast Advertising Back to the Future!
- Demystifying Digital Marketing: Using Metrics to Assess Effectiveness
- 10 Traits of an Extraordinary Social Media Manager
- The Whole-Dealership Data Layer: The Time Has Come to Unify Your Data and Measure ROI
- Digital Dealer 26 Rewind
- Inspire Your Guest to Invest
- The 4 Laws of Influential Conversations –Part 2
- Million-Dollar Question: Can You Sell Cars?

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Digital Dealer 26 Show Directory - April 2019 - Digital Edition - ONLINE NOW!

Fri, 29 Mar 2019 20:45:39 -0400

Your digital edition of Digital Dealer 26 Show Directory - April 2019 is available now. Clicking on the Table of Contents will deliver you directly to that page of your issue. Thank you for reading!

- Digital Dealer 26 Show Directory - April 2019
- Contents
- General Information and Conference & Expo Map
- Summary Agenda
- Sponsors
- Tuesday – Detailed Agenda
- Wednesday – Detailed Agenda
- Thursday – Detailed Agenda
- Expo Hall Map and Directory
- Exhibitor and Sponsor Profiles
- Notepad

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Digital Dealer - April 2019 - Digital Edition - ONLINE NOW!

Wed, 27 Mar 2019 19:40:32 -0400

Your digital edition of Digital Dealer - April 2019 is available now. Clicking on the Table of Contents will deliver you directly to that page of your issue. Thank you for reading!

- Digital Dealer - April 2019
- Contents
- A Message from the Show Director
- Conquesting Through Service
- Pricing Strategy: Dare to Compare
- Policy & Shop Supply Abuse
- A Hiring Optimization Framework to Grow Revenue & Attract Qualified Applicants
- Automotive Manufacturers New Direction Affects Long-Term Dealer Planning
- Interview with Apple Chevrolet
- DD26 Pre-Show Highlights
- When Analytics Lie
- Digital Word-of-Mouth: The Overlooked Hero During a Slowing Auto Economy
- It's Time to Stop Guessing About Your Marketing ROI
- Embracing the Essential Digital Media Mix
- Facilitating Online Car Buying Without Losing Profit or Control
- Social Selling: 4 Keys to Selling on Facebook
- 4 Strategies for Effective Dealership Marketing on Facebook
- How to Create an Employee Pipeline for Your F&I Dept.
- The 4 Laws of Influential Conversations
- Upsell Process
- Sustaining a Successful BDC

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Digital Dealer - March 2019 - Digital Edition - ONLINE NOW!

Wed, 20 Mar 2019 04:00:00 -0400

Your digital edition of Digital Dealer - March 2019 is available now. Clicking on the Table of Contents will deliver you directly to that page of your issue. Thank you for reading!

- Digital Dealer - March 2019
- Contents
- A Message from the Show Director
- Ask the Experts
- DD26 Pre-Show Highlights
- Interview with Ferman Chevrolet Mazda
- How to Drive Growth Through Digital Marketing
- Under the Hood with Automotive Inventory Ads for Prospecting
- Data Gaps are Costing You Sales Every Month. Here's How to Close Them.
- Behavioral Data & Artificial Intelligence: The Keys to Marketing Personalization
- Media Report: Who Why What When Where!
- Boost Website Rankings
- Building a Powerful Brand is Everyone’s Job
- Where Are the Cost Savings?
- Tales from the Front-Line of Auto Retail Buy/Sells
- Is Your Comfort Inhibiting Your Team's Growth?
- Automotive and the Amazonifcation of Everything
- The Reports of My Death Have Been Greatly Exaggerated
- What Have You Done for Me Lately? The Power of Reciprocity in a Slighted Sales World
- What Is Your F&I Team Obsessed About?
- Educating Your Customers Increases Sales and Builds Trust

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Digital Dealer - February 2019 - Digital Edition - ONLINE NOW!

Tue, 29 Jan 2019 18:42:50 -0500

Your digital edition of Digital Dealer - February 2019 is available now. Clicking on the Table of Contents will deliver you directly to that page of your issue. Thank you for reading!

- Digital Dealer - February 2019
- Contents
- A Message from the Show Director
- Seven Truths That Maximize Talent
- Leaders Simplify the Complex
- Pioneering the Unknown
- Tesla Suffers Another Setback
- An Advocate Leading Your Team to Victory
- Interview with 2019 NADA Chairman
- New Year and New Changes: Stop Looking for the Magic Pill
- Create a Lasting Impression
- How to Safeguard Your Dealership's Social Media Accounts
- How to Prepare for Digital Retailing
- The Power of Aggressive Broadcast Negotiation!
- Pre-Show Highlights: Digital Dealer 26 Sessions
- The Biggest Thought Shift You Need to Make This Year
- Three Ways to Fix “F&I Apathy” on Your Showroom
- Collision Estimator Interactions
- 6 Questions to Ask Associates to Evaluate Their Customer Service Skills
- Why Word Tracks Fail You, and What You Can Do About It
- Creating a Sales Culture in Fixed Ops!

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Digital Dealer - January 2019 - Digital Edition - ONLINE NOW!

Thu, 03 Jan 2019 14:33:00 -0500

Your digital edition of Digital Dealer - January 2019 is available now. Clicking on the Table of Contents will deliver you directly to that page of your issue. Thank you for reading!

- Digital Dealer - December 2018
- Contents
- Message from the Show Director
- 6 Facing Sales Slump, Automotive Brands Can Win by Adding Real-World Value in the Digital Shopping Journey BY Brian Solis
- 7 Reasons for a 2019 Social Media Policy Review
- 'OVER-THE-TOP' Advertising! BY Jim Boldebook Dealer Ops
- Buy/Sell Trends Expected in 2019
- The Two Non-Negotiable Pillars of Accountability
- 7 Questions to Ask When Hiring a Customer Service Trainer
- How to Add $1.0MM to Your Bottom Line Profits
- The Art and Science of Parts Inventory Reconciliation
- Trade, Tariffs, and Labor
- Building Your Business by Building Your People!
- Great Service Managers Follow a 4C Approach
- Collision Shop Liability Is a Serious Issue for All – Read This!
- Does Your Store Exemplify Consistency & Excellence or Complacency & Mediocrity?
- Increasing Service Business Through Convenience – A Tactical Approach
- 5 Questions That Are Missing from Your F&I Customer Interviews
- How to Drive Sales with Predictive Analytics BY JOHANNES GNAUCK

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Digital Dealer - December 2018 - Digital Edition - ONLINE NOW!

Mon, 03 Dec 2018 21:47:58 -0500

Your digital edition of Digital Dealer - December 2018 is available now. Clicking on the Table of Contents will deliver you directly to that page of your issue. Thank you for reading!

- Digital Dealer - December 2018
- Contents
- Message from the Show Director
- Reality Check - Is Your Team Too Dysfunctional?
- Hiring/Retaining Talent & Laying Off Excuses
- Why You're Overspending in Search Campaigns
- Is Your Dealership's Foundation Shaky, Shifting or Built on Solid Ground?
- What You Should Know About the Tax Cuts and Jobs Act of 2017
- It Might Be Time to Revisit Service and Body Team Production – Part 3
- Good Tidings of Great Joy: Fixed Ops Has a Bright Future!
- Steak Knives, Really?
- Interview with Bob Ross Auto Group
- Are You Ready for the Digital-First Car-Buying Experience?
- 6 Habits of Exceptionally Likable F&I Managers
- 5 Search Strategies for Selling New 2019 Vehicle Models
- Internet Leads: They're Not Dead. But They're Also Not Everything
- More Success Secrets of Used Car Marketing
- Facebook Remains a Dominant Force in Digital Strategy and Consumer Behavior

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Digital Dealer - November 2018 - Digital Edition - ONLINE NOW!

Wed, 31 Oct 2018 12:57:44 -0400

Your digital edition of Digital Dealer - November 2018 is available now. Clicking on the Table of Contents will deliver you directly to that page of your issue. Thank you for reading!

- Digital Dealer - November 2018
- Contents
- Stop Stressing Yourself Out!
- Assessing Your 2018 Cost Reduction Efforts
- The Next Big Thing for Car Dealerships
- The Big Are Getting Bigger
- It Might Be Time to Revisit Service & Body Team Production – (Part Two)
- Communication Skills Are at the Heart of Everything
- Interview with Prime Motor Group
- Message from the Show Director
- Message from the Show Director
- DD25 Rewind
- How Many Hours Do You Need to Sell This Month?
- The Five True Challenges in Service and How to Capitalize on Them
- Six Reasons Every Dealership Needs a Digital Strategy
- Power of the Spoken Word!
- Is Yours a Culture of Salespeople or Solution Specialists?

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Digital Dealer - October 2018 - Digital Edition - ONLINE NOW!

Mon, 01 Oct 2018 20:06:20 -0400

Your digital edition of Digital Dealer - October 2018 is available now. Clicking on the Table of Contents will deliver you directly to that page of your issue. Thank you for reading!

- Digital Dealer - October 2018
- Contents
- How to Lead From the Middle
- The Greatest Threat to Survival Is From Within
- The Positive Impact of Patriots… and the 7 Actions that Produce Better Teamwork
- Older Vehicles With Higher Mileage… and More of ‘Em, Wow!
- Revisit Service & Body Team Production–Part 1
- Kristin Dillard of Team Chevrolet Buick GMC Cadillac
- Message from the Show Director
- Message From the Show Director
- DD25 Sneak Peek
- The Best Sales Close in F&I
- Maximizing YouTube at Your Dealership
- Redefine Social Media ROI to Finally Achieve It [STUDY]
- Today's Digital Influence on Auto Parts Sales
- Three Automotive Digital Marketing Trends On Their Way
- Advertise Used…Sell New!

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Digital Dealer - September 2018 - Digital Edition - ONLINE NOW!

Wed, 29 Aug 2018 15:11:57 -0400

Your digital edition of Digital Dealer - September 2018 is available now. Clicking on the Table of Contents will deliver you directly to that page of your issue. Thank you for reading!

- Digital Dealer - September 2018
- Contents
- Drive Drama from Your Dealership
- Are You Prepared for Higher Rates?
- The Disconnect of Marketing Attribution
- Why Do You Work so Hard Chasing 2 ½%25 Gross While Ignoring 70%25 Gross?
- The Reality of an Uncontrolled Service Reception Process
- Interview With Les Stanford Chevrolet
- People & Google Prefer Video More Than Anything…
- Do You Care?
- Message from the Show Director
- Message From the Show Director
- DD25 Sneak Peek
- Ask the Experts
- Branding Secrets of ‘My Pal Sal’
- Study: Social Marketers Missing the Mark on Consumer Content Preferences
- 5 Ways to Optimize Your Dealership Website for Service Customers
- How to Target Car Shoppers on Facebook, Post-Cambridge Analytica Scandal

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Digital Dealer - August 2018 - Digital Edition - ONLINE NOW!

Thu, 26 Jul 2018 20:45:58 -0400

Your digital edition of Digital Dealer - August 2018 is available now. Clicking on the Table of Contents will deliver you directly to that page of your issue. Thank you for reading!

- Digital Dealer - August 2018
- Contents
- Message from the Show Director
- How to Spot Potential Leaders in Your Organization
- Bridge the Gap Between Where You Are and Where You Want to Be
- Are You Organized for Success?
- BMW and Mazda Incentive Program Changes May Violate Franchise Laws
- Accountability: The Centerpiece of Success in Fixed Ops
- 14 Ways to Recruit Technicians
- Disciplined Innovation
- What the Companies With the Worst Reputations All Have in Common
- The CRM of Tomorrow, Today
- Interview With Phil Mitchell of Sunset Auto Family
- 2 Messages From Dissatisfied Customers
- Why Reviews from the Decision-Maker Matter
- The 3 Essential Traits of High-Profit F&I Managers
- Price Is the Easiest Part of My Job
- Phone Power!
- 8 Tactics to Help You Stand out on Social Media
- 5 Signs It’s Time to Part Ways With Your Conversion Tools
- Direct Response: Now More Than Ever

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Digital Dealer - July 2018 - Digital Edition - ONLINE NOW!

Tue, 26 Jun 2018 15:01:54 -0400

Your digital edition of Digital Dealer - July 2018 is available now. Clicking on the Table of Contents will deliver you directly to that page of your issue. Thank you for reading!

- Digital Dealer - July 2018
- Contents
- Message from the Show Director
- Learning Leadership From Coach John Wooden
- Anatomy of a Dealership That Gets Superior Results
- Internal vs. External Buy-Sell?
- FOMO (Fixed Ops Manager’s Objectives)
- So Many Used Cars, so Little Time
- Dealership Real Estate – to Invest or Not?
- Commentary: Online-Only Car Sales Are Hurting the Industry
- Your Supplier Base Is Costing You Big Money
- Interview With Kevin Frye of Jeff Wyler Automotive Family
- To Text or Not to Text?
- Figuring out What F&I Products Your Customers Need
- Bridge the Gap Between Offline Car Sales and Online Actions With Facebook's Offline Conversions
- The ‘BIG 5’ of Marketing Success!
- 10 Reasons Why Your Facebook Page Is Failing
- Why Digital Retail Is Great News for Automotive
- How to Drive Automotive Leads With Facebook

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Digital Dealer - June 2018 - Digital Edition - ONLINE NOW!

Thu, 31 May 2018 15:23:36 -0400

Your digital edition of Digital Dealer - June 2018 is available now. Clicking on the Table of Contents will deliver you directly to that page of your issue. Thank you for reading!

- Digital Dealer - June 2018
- Contents
- Letter from the Show Director
- The Power of Bear’s a “Little Bit Extra”
- Sustained Legacy for Greatness - So Many Layers of Benefits to Be Derived
- Innovate & Adapt
- Subscribe & Drive
- A Little Preventive Maintenance Goes a Long Way in Protecting Your Franchise Investment
- A Metric That Merits More Attention— Your Used/New Sales Ratio
- The Law of Attraction
- How to Tailor the Brand Experience for the Decision Maker
- The Power of Internal Marketing!
- Andrew Walser Walser Automotive Group
- The Perfect Dealership: Mastering the Basics
- Wanna Hurt or Maim Someone? Use Their Vehicle!
- Fixed Ops BFF
- Broken Links Lead to Broken Relationships
- 5 Ways to Immediately Improve Your Social Media Strategy
- Don’t Be Shy – The Tough Questions You Should Be Asking Vendors
- 4 Ways F&I Managers Can Win Over the Sales Team
- The Consultative Approach to Selling

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Digital Dealer - May 2018 - Digital Edition - ONLINE NOW!

Fri, 27 Apr 2018 14:45:42 -0400

Your digital edition of Digital Dealer - May 2018 is available now. Clicking on the Table of Contents will deliver you directly to that page of your issue. Thank you for reading!

- Digital Dealer - May 2018
- Contents
- Letter from the Show Director
- Stop Waiting, Start Changing
- Technology Does Not Replace Your People!
- Key Buy/Sell Trends for 2018
- What’s Tomorrow?
- Save Today…Gone Tomorrow
- Three Pointers to Maximize Purchased Unit Profitability
- Your Best Advertising Target!
- NADA Recap BY ARNOLD TIJERIN
- Digital Dealer 24 Conference & Expo Recap
- Put a Ring on It
- “Voicemail:” Untapped Opportunity
- 10 Questions to Ask When Hiring a Social Media Manager
- Omni-what? Your Dealership and the Emergence of the Omnichannel Approach

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Digital Dealer - April 2018 - Digital Edition - ONLINE NOW!

Wed, 04 Apr 2018 13:45:37 -0400

Your digital edition of Digital Dealer - April 2018 is available now. Clicking on the Table of Contents will deliver you directly to that page of your issue. Thank you for reading!

- Digital Dealer - April 2018
- Contents
- Six Steps to Promote People Properly
- Relationship Development With People Is the Key to Your Success
- NO, Dealers! You Don’t Need Work-Life Balance.
- Margin Compression Takes a Bite—How Will You Bite Back?
- Platinum Rule Marketing!
- Digital Dealer 24 Conference & Expo Pre-Show Highlights
- Ben Keating Principal Owner & Chief Visionary, Keating Auto Group
- Are You a Student, a Disciple, or a Disciple-Maker?
- The One Thing That Changes Everything in F&I
- A Mystery Shop for a Major National OEM (Part 2)
- Prioritize Mobile Experiences or Risk Losing Customers
- Google Analytics How-To: Hold Your Vendors Accountable
- Reach More Car Shoppers with Mobile Video on Facebook

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Digital Dealer - March 2018 - Digital Edition - ONLINE NOW!

Tue, 27 Feb 2018 22:49:27 -0500

Your digital edition of Digital Dealer - March 2018 is available now. Clicking on the Table of Contents will deliver you directly to that page of your issue. Thank you for reading!

- Digital Dealer - March 2018
- Contents
- What Are You Offended By Today, and What’s It Costing You?
- How you Receive and Utilize Data in This Marketplace Determines Your Success
- A Mystery Shop for a Major National OEM
- It Takes Two: Who is Buying All of These Dealerships?
- 3 Fundamentals to Push Your New Vehicle Performance, Profitability
- Mastering ‘Experiential’ Marketing!
- Digital Dealer 24 Conference & Expo Speaker Highlights
- Wes Lutz, Owner Extreme Chrysler- Dodge-Jeep-Ram
- If You Are Losing Your Donkey – Check This
- Big Data Busted 3: How Large Auto Groups Can Win With Better Data
- From Self-Driving to Personal Robot: 5 Ways the Car of the Future Will Change Your Life
- Facebook Betting Big on Auto: Tailored Solutions to Industry Challenges

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Digital Dealer - February 2018 - Digital Edition - ONLINE NOW!

Fri, 26 Jan 2018 20:50:54 -0500

Your digital edition of Digital Dealer - February 2018 is available now. Clicking on the Table of Contents will deliver you directly to that page of your issue. Thank you for reading!

- Digital Dealer - February 2018
- Contents
- Letter from the Show Director
- Seven Ways to Become More Coachable
- Succession Vision Quest
- Diseconomies of Scale: New Normal for Many Growing – Decentralized Groups
- The Greatest Opportunity Comes at a Time of Shortage
- A Blueprint to Sales Training
- 5 Ways to Power- Up Your Advertising Effectiveness!
- Digital Dealer 24 Conference & Expo Featured Speakers
- Pay Plan? I Donno It - I Just Get a Check Dude
- EPA Administrator Scott Pruitt: Growing Business and Protecting the Environment
- 5 Reasons Car Dealers Should Be Concerned with Fraud
- 10 Reasons Every Dealership Needs a Written Content Strategy
- 3 Key Metrics for New Car Success in 2018
- What the Hospitality Industry Can Teach Us About Dealerships of the Future

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Digital Dealer - January 2018 - Digital Edition - ONLINE NOW!

Tue, 02 Jan 2018 17:08:43 -0500

Your digital edition of Digital Dealer - January 2018 is available now. Clicking on the Table of Contents will deliver you directly to that page of your issue. Thank you for reading!

- Digital Dealer - January 2018
- Contents
- The Art of Handling Mistakes
- Motion and Commotion – The Buy/Sell Market Intensifies
- You Don’t Have to Be Blood to Be Family in the Dealership
- Shifting From Crisis to Opportunity
- Warning! Your Customers Know More Than Your Salespeople. But Not for Long.
- Advertising Your Tech-Spertise!
- From the Show Director
- Drawing the Curtain Back
- Digital Dealer Workshops Chicago
- Cover story
- Interview with the 2018 Chairman of the Chicago Auto Show
- Ready… Fire!...Then Aim
- Turning Cash Buyers into Auto
- Need a Tech – Keep a Tech or Other Staffer?
- The New Car Buyers’ Clinic: A Case Study in How to Royally Mess It up!
- The Pros and Cons of Building a Dealership Facebook Page
- Is Your Dealership's Advertising Stuck in the '60s?
- 4 Ways to Sell More Cars in 2018

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Digital Dealer - December 2017 - Digital Edition - ONLINE NOW!

Tue, 14 Nov 2017 17:08:03 -0500

Your digital edition of Digital Dealer - December 2017 is available now. Clicking on the Table of Contents will deliver you directly to that page of your issue. Thank you for reading!

- Digital Dealer - December 2017
- Contents
- A Letter from the Show Director
- What Real Commitment Looks Like
- Could Your Culture Use a Little MAGIC?
- 3 Must-Dos to Combat Dealer Margin Declines
- The Internet & Phones Are the NEW “Showroom” … Your Cheese Has Been Moved
- Your Limitation Is Not What You Don't Have, It's What You're Not Using
- Year-End Spend Management Assessment – Setting Up for a Successful 2018
- Vehicle Merchandising: Use Features Not Price
- One Size Fits All No Longer Applies
- Your People Are Your Brand!
- KATIE BOWMAN COLEMAN Bowman Chevrolet
- 6 Reasons to Do an Annual Social Media
- Are You Future Ready?
- Rethink How to Market with Facebook and Instagram
- What Your Dealership Can Learn from Carvana
- Disrupting the Buying Cycle: Turning Service Leads into Sales Dollars
- How Online Payments Can Be the Catalyst for a Superior Customer Experience
- We Don’t Need No Stinkin’ Tech Training – We Have Good Teeth
- Dealers Say Fixed Ops is the Most Important Department

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Digital Dealer - November 2017 - Digital Edition - ONLINE NOW!

Wed, 25 Oct 2017 18:25:04 -0400

Your digital edition of Digital Dealer - November 2017 is available now. Clicking on the Table of Contents will deliver you directly to that page of your issue. Thank you for reading!

- Digital Dealer - November 2017
- Contents
- A Letter from the Show Director
- Don’t Be a “Management Jerk” and Steps for Handling Them!
- Attempting a No-Huddle Offense? How’s That Working for You?
- Is a Financial Partnership in Your Future?
- Fallacy
- You Can't Take a Train 500 Miles on 400 Miles of Track
- 4 Tech Tools That Decrease Employee Turnover
- Organize for 2018 – Expect Greater Efficiencies and Profitability, Fewer Surprises
- Retail Warranty Reimbursement: Leveling the Playing Field
- Cracking the Car Code on Selling to the #1 Buyer: Women
- Professional Voice-Over Secrets!
- CAMERON JOHNSON Dealer Principal, Magic City Ford Lincoln
- When It Comes to Social Media... Don't Step on a Rake
- The Online Shopping Experience Has Radically Changed. Your Dealership Can Reap the Benefits.
- The New Car Manager's Modern Guide to Merchandising
- Top 3 Information Technology (IT) Recommendations for Stability and Increased Productivity at Your Dealership
- That’ll Bee $128 Forda Tech Ta Lookatit - Ouchie
- Only 5 ½ Cents- Per-Mile to Maintain a $50K Machine! Wow!

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Digital Dealer - October 2017 - Digital Edition - ONLINE NOW!

Mon, 02 Oct 2017 20:35:42 -0400

Your digital edition of Digital Dealer - October 2017 is available now. Clicking on the Table of Contents will deliver you directly to that page of your issue. Thank you for reading!

- Digital Dealer - October 2017
- Contents
- What the World Needs Now…
- Bringing Next- Generation Family Members Into the Dealership
- Nissan Dealers Join Forces Against NNA Policies
- Improving Profitability - Building Your War Chest
- Managing People & Processes for a Stronger ROI
- PETE DORSCH Dorsch Ford Lincoln Kia
- Tell Your Story!
- SPECIAL SECTION: Digital Dealer 23 Conference & Expo Recap
- SPECIAL SECTION: 9 Social Media Lessons I Learned From My PE Teacher
- SPECIAL SECTION: Why Dealerships Must Embrace the Concierge Economy
- Video: An Essential Part of Your Digital Toolkit
- A Scientific Model for Building Customer Trust
- The Marketing Tune-Up That Turns Inbound Shoppers Into Customers
- Your DMS and Recalls
- Displays Won’t Sell Service – If You Won’t!
- The Service Reception Process Revealed – Jaw Dropping

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Digital Dealer - September 2017 - Digital Edition - ONLINE NOW!

Fri, 01 Sep 2017 17:11:54 -0400

Your digital edition of Digital Dealer - September 2017 is available now. Clicking on the Table of Contents will deliver you directly to that page of your issue. Thank you for reading!

- Digital Dealer - September 2017
- Contents
- Learning from Bad Examples
- Increasing Leadership Effectiveness: It’s Simple (but Not Necessarily Easy)!
- Out-Think, Don’t Out-Spend Your Competition
- Great Possibilities Occur When Your Team Members Become Engaged
- Your BRAND is Either Growing… or You’re Going!
- BRIAN BENSTOCK GM & VP, Paragon Honda & Paragon Acura
- SPECIAL SECTION: Digital Dealer 23 Show Highlights: Top Sessions, Keynotes, Exhibitor Listings, Summary Agenda, & Restaurants in Vegas
- Letter from the Show Director
- 12 Questions to Answer for Social Media Success
- Make It Happen, Watch It Happen, Wonder What the Hell Happened!
- What Ever Happened to the Salesto- Service Introduction?
- A Fresh Look at Valuing Reinsurance Cash Streams

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Digital Dealer - August 2017 - Digital Edition - ONLINE NOW!

Wed, 26 Jul 2017 15:14:30 -0400

Your digital edition of Digital Dealer - August 2017 is available now. Clicking on the Table of Contents will deliver you directly to that page of your issue. Thank you for reading!

- Digital Dealer - August 2017
- Contents
- Letter from the Show Director
- Rediscover the Lost Art of Mentoring
- Developing a Dealer-Minded Attitude
- The Potential Demise of the Automobile Franchise System?
- Advertising ‘Attitude’ is Everything!
- Does Your BDC Leverage Lead Data to Increase Sales?
- Joe Wajda
- Digital Dealer 23 Show Highlights: Top Sessions, Keynotes, Exhibitor Listings, Summary Agenda, & Attractions in Vegas
- Data Drives Dollars: Google Analytics Is Your Key to Finding Serious Shoppers
- 5 Tips to Getting Your Customers to Sing Your Praises Online
- Still Having Trouble Proving Social Media ROI? You're Not Alone
- Clicks for Cars: How AI and Machine Learning Are Revolutionizing Automotive Marketing
- Winner, Winner, Recall Dinner!
- Vance Chrysler Hits a Home Run in Humanity
- Want a 50%25++ Parts Margin & Other Benefits Benny? Keep Reading

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