BtoB Media Business - December 2010 - (Page 34)

Benchmarks BENCHMARKS BIN CATEGORIES Trade publication ad pages and revenue, September 2010 Category Agriculture Architecture, Design, Lighting Automotive Aviation, Aerospace & Military Banking, Financial, Insurance Building, Engineering, Construction Business, Advertising & Marketing Computing, Software, Telecom Electronic Engineering Government (Local, State, Federal) Health Care (PERQ+IMS) Mfg., Processing Miscellaneous,* Classified Movies, Radio, TV & Video Pharmaceuticals Professional Services Resources, Environment, Utilities Restaurants, Foodservice, Lodging, Gaming Retail, Services Science, Research & Development Transportation, Logistics Travel, Business Conventions & Meetings Grand Total Ad pages YTD ’10 YTD ’09 10,350.34 10,311.70 10,354.41 10,851.37 21,394.54 20,252.32 8,645.21 8,691.34 18,582.16 19,117.17 27,078.60 30,789.94 12,615.63 13,803.00 9,528.12 11,423.89 8,712.26 8,929.21 13,573.80 13,831.18 110,461.25 108,688.91 45,472.64 48,015.43 8,317.77 8,166.15 15,046.22 16,707.89 7,969.01 8,621.25 33,588.07 36,133.30 19,033.68 19,868.73 6,253.52 7,104.28 39,239.24 41,673.53 8,422.18 8,837.24 3,604.88 3,995.73 11,391.70 13,354.53 449,635.23 469,168.09 Chg 0.37% -4.58 5.64 -0.53 -2.80 -12.05 -8.60 -16.59 -2.43 -1.86 1.63 -5.30 1.86 -9.95 -7.57 -7.04 -4.20 -11.98 -5.84 -4.70 -9.78 -14.70 -4.16 YTD ’10 $166,288,734 135,128,985 229,356,658 126,873,784 271,335,279 307,096,152 409,278,906 282,908,652 136,473,614 171,469,390 879,976,099 478,646,253 69,860,175 225,959,224 102,677,734 397,905,232 191,516,539 102,518,446 419,494,333 104,516,992 42,245,639 244,106,632 5,495,633,454 Ad revenue YTD ’09 $148,902,072 146,933,360 218,709,858 125,502,891 265,341,416 321,355,639 401,690,261 356,836,192 139,256,730 172,234,532 835,721,585 511,487,543 63,239,626 231,684,793 107,981,882 419,240,758 191,431,224 119,383,813 439,155,455 106,721,686 41,714,580 283,278,242 5,647,804,138 Chg 11.68% -8.03 4.87 1.09 2.26 -4.44 1.89 -20.72 -2.00 -0.44 5.30 -6.42 10.47 -2.47 -4.91 -5.09 0.04 -14.13 -4.48 -2.07 1.27 -13.83 -2.69 Note: * Miscellaneous includes Arts, Coin-operated & Vending and Security Source: Business Information Network, September 2010 Turn Your Listing Industries include: • Agriculture • C-Suite • Construction into Leads! • Information Technology • Law • Manufacturing • Pharmaceutical BtoB’s Online Vertical Marketing Guide lists the best publications, web sites and events for marketers trying to reach certain industry sectors. Did you make the list? Find out by going to www.BtoBonline.com/vertical If so, enhance your listing with a logo and live link to build brand awareness and drive advertisers to your web site. • Electronics Engineering • Financial Services For more information, contact David Bernstein, Associate Publisher, at 212-210-0782 or dbernstein@crain.com 34 | Media Business | December 2010 | mediabusinessonline.com http://www.BtoBonline.com/vertical http://www.BtoBonline.com/vertical http://www.mediabusinessonline.com

Table of Contents for the Digital Edition of BtoB Media Business - December 2010

Btob Media Business - December 2010
Contents
Changing of the Guard at Forbes Media
Is Custom Content the Future of Media?
Looking for a Vendor? Check Out Our Annual Guide
Frustrated Sales Guys Launch Media Company
Sales & Marketing
M&A
Development
Events
Production
People
Benchmarks

BtoB Media Business - December 2010