produits de la mer - n°200 - Avril-mai 2020 - 61

Actu ❘ FOCUS GRAND EST

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ÉCH S d'ENTREPRISES
TerreAzur : deux agences à l'Est
C'est l'un des principaux opérateurs sur le marché-gare de Strasbourg. TerreAzur, la branche marée fraîche et fruits et légumes du groupe Pomona, y officie
en parallèle de Passion Froid (viande, surgelé) et ÉpiSaveurs (épicerie). « Nous
passons 25 000 tonnes de produits, dont 1 500 tonnes de marée,
détaille Rodolphe Garcia, le directeur régional. Le tout pour
un chiffre d'affaires de 58 millions d'euros, réalisé avec notre
plateforme de Mulhouse. La Lorraine et Champagne-Ardenne
disposent d'une autre agence à Nancy, plus petite. »
TerreAzur travaille surtout avec la GMS, mais elle est
aussi très présente auprès de la restauration :
« Nous essayons d'amener du frais dans la restauration
collective, mais ce n'est pas toujours facile de
s'imposer face au surgelé. » La cible demeure
donc plutôt la restauration commerciale, avec
des produits de qualité (poisson de ligne,
des dos, de la découpe manuelle...)
et des conditionnements adaptés, en caisse
carton par exemple. « Mais nous n'assurons
pas de services comme le filetage, réalisé
Le pôle acheteur peut répondre à des demandes
en amont, via les achats auprès de notre
spécifiques, comme sur de la petite pêche
bureau central de Boulogne. »
bretonne par exemple.

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here are ports in the East of France,
Strasbourg in particular. Located on
the banks of the Rhine, it is the second largest inland port in France
after Paris. This connection with Belgium
and the Netherlands explains the existence
of a seafood speciality in that region: the
herring. It is even the hallmark of the Baltic
company (see page 70) and of Est friture,
a family business run by Jean-Luc Adam.
It seems that Herring has become a traditional fish in Alsace. In addition to marinated herring (rollmops, bismarck herring, rémoulade...), Est friture processes,
fried, smoked and cooked fish. Created in
1979 by Joseph, the father, the small company is directly connected to Boulogne and
Lorient. Its products are marketed in the
Paris region, in the North, but especially in
the Grand Est region. With its 57,800 km2,
the region is the 4th largest area in France
and the 6th largest region in terms of population, with 5.5 million residents (8.8% of
the total population of mainland France). In
addition, its 760 kilometres of borders give
it direct access to Belgium, Luxembourg,
Germany and Switzerland. The proximity
with its neighbours permits a commercial
connection with foreign wholesalers, such
as La Provençale, an excellent company
from Luxembourg which offers the advantage of supplying fruit and vegetables but
also seafood products. Large urban centres
structure this vast area (Strasbourg, Nancy
and Metz, Reims, etc.) made up of around
ten departements and are home to wholesalers present throughout France, such as
TerreAzur, and others which are well established. Some of them did not launch into
seafood products right away but they did it
at a later stage, as an opportunity to complement a food range. This is the case of
Soprolux, in Strasbourg, but not of Schaller,
in Lorraine (see page 69) nor of Le Chalutier
in Bennwihr-gare, near Colmar. The latter, a
family business run by brothers, Didier and
Pascal Sirop, has specialized for twenty years
in wholesaling fish and seafood, particularly to the catering industry in Alsace but
they also do retail selling. And since 2011,
a smoking unit and a fresh fish processing
area have been added to its premises.
All these companies have one thing in
common: their direct connection with the
sea, which they owe for a large part to the
Frigo transport 54 agency (Meurthe-etMoselle) which belongs to the Delanchy
group. Located west of Nancy, between
***

TerreAzur: two offices in the East
It is one of the main companies on the marché-gare in Strasbourg. TerreAzur,
the fresh fish, fruit and vegetable branch of the Pomona group, works there alongside
Passion froid (meat, frozen products) and ÉpiSaveurs (grocery products).
"We sell 25,000 tons of products, including 1,500 tons of fresh fish and seafood,"
explains Rodolphe Garcia, regional manager. "All this provides us with a turnover
of 58 million euros, achieved by means of our centre in Mulhouse. Lorraine and
Champagne-Ardenne departements have another, smaller office in Nancy. "
TerreAzur works mainly with supermarkets, but is also very active in the catering
industry: "We try to bring fresh food to institutional catering, but it's not always easy
to stand out in the face of the frozen food industry." So the target remains the catering
industry, with quality products such as line fish, fish steaks, manual cutting, etc.) and
flexible packaging, cardboard boxes for example. "We don't provide services such
as filleting, which is done upstream, via purchases from our central office in Boulogne."

The buying office
can respond to
specific requests,
such as favouring
small Breton fishing
boats for example.

PRODUITS DE LA MER N°200 AVRIL-MAI 2020

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produits de la mer - n°200 - Avril-mai 2020

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